Ongoing search engine optimisation (SEO) is vital for your website to ensure the right users can easily find and engage with your business. According to a study by Chitika, 97% of clicks on search engine results pages (SERPs) come on the first results page. Just over 60% of traffic is on the first 3 listings. … View this post
Web3 has got a lot of people talking in tech. It’s fair to say there’s been some debate about the term and what it means. But the development of blockchain technology has the potential to change a lot in the way we use services. So what do these changes mean for us as marketers, developers … View this post
Third party cookies are placed on a website by someone other than the owner to collect users’ data. Third party cookies are placed so the website can remember something about the user, to use later. Advertisers use third-party cookies to learn about a user’s browsing and online behaviours. They collect data about what websites users … View this post
Here’s a quick fact about an iconic Christmas song. Did you know that The Pogues recorded ‘Fairytale of New York’ in August? Why would we share that? Because it illustrates a point: if you want to make a splash at Christmas, you’d best start early! If October seems too early to think about B2B Christmas … View this post
Is your business thinking of branching out into video content, but not sure where to focus your efforts? One platform that allows you to post video and visual content is Instagram. Instagram has proven to be an excellent platform for building brand visibility and user engagement, and Instagram Reels are the latest great example. What … View this post
Whatever your business, increasing your online visibility is always worthwhile. Search engine optimisation (SEO) is how you do it, but it remains a mystery to many in the B2B space. We hope to change that. What actually is SEO? It’s a series of techniques to improve the position of your website in online searches. … View this post
Key points Marketing content has to be relatable. Create a buyer persona to target. Don’t just base everything on demographics. In B2B, industry-specific content can work. Pain points are the metric that matters! When you’re creating marketing content, you need to know your audience. That much is obvious. But what do you actually need to … View this post
B2B brands have quickly had to get used to marketing. Nowadays, customers do much more detailed research before buying, and will always looks at your online presence. This means that B2B sales teams can’t rely on the strength of their service offering and word of mouth alone. Marketing is essential. Once you’ve zoned in on … View this post
More and more businesses are benefiting from video marketing. Are you? In the last five years, video marketing has exploded in popularity as businesses seek new ways to reach customers. It’s a great tool for every stage in the customer journey. You can raise awareness, boost engagement, create leads and more. What you need is … View this post
When creating a marketing strategy for your business, sometimes it can be difficult to know where to start. At GetCrisp we’ve worked alongside many businesses on their B2B marketing, covering everything from traditional forms of marketing to social media, PayPerClick Campaigns, video case studies and digital advertising. After years of experience and research, we’ve found … View this post