Don’t let your business blend in with the crowd! Ultimately, you have services or products you want consumers to use or buy. So, creating a powerful brand to get your message out is a must. First impressions count, if you have a memorable brand that stands out from the crowd and makes a positive first … View this post
There are steps all businesses can take to successfully market their business. Search Engine Optimisation (SEO) and Pay Per Click (PPC) campaigns are popular methods businesses use to boost site traffic, rank higher in online searches, increase sales, and strengthen their brand identity. But, when it comes to SEO vs PPC, is one better than … View this post
Like every creative field, graphic design is always evolving and changing. More than many others though, it’s a field businesses need to stay on top of. There is no overstating the appeal that a strong visual element can add to your marketing, and your competition already knows this. To help inspire your next campaign, we … View this post
Many businesses boldly state they understand the needs of their customers, and many successful companies do. But how do businesses manage to keep customer satisfaction and loyalty high? When running a business, understanding your customers is one of the most important things to focus on. By putting yourself in your customers’ shoes, it helps you … View this post
In our series of articles looking at social media and its use for B2B marketing, we have already explored Instagram, LinkedIn, Twitter and TikTok. Next up is Facebook, should you be using it for B2B marketing? Facebook is a global giant, coming in with over 2.9 billion active users every month[ref1] . As I’m sure you … View this post
Up next, as part of our series on B2B marketing and social media, we are diving into Twitter. Twitter’s been in the news a lot since the controversial takeover by Elon Musk. Are companies steering clear? Is it more of a B2C space than B2B anyway? That’s what we’re exploring today. A brief overview of … View this post
Ever heard the phrase “TikTok made me buy it”? As part of our series of deep dives into social media platforms and B2B marketing strategies, we’re now looking at TikTok. TikTok is a platform that’s all about short-form viral videos. Now, you might think of it as a platform for teenagers. But that doesn’t mean … View this post
As part of a series of deep dives focusing on B2B marketing on social platforms. GetCrisp are exploring what each platform has to offer. In our previous article, we looked at Instagram. Now let’s look at using LinkedIn for B2B marketing. Specifically designed for the business community, LinkedIn is popular among job seekers. Professionals create … View this post
So, you run a B2B business. Are you making the most of social media for marketing? There’s a lot of marketing out there on social media, but finding a B2B audience is a unique challenge. That’s why we’re doing a series of deep dives on different social platforms, with a specific focus on B2B. It … View this post
User experience (UX) is essential for guiding your customers towards your services. Great UX can help increase engagement and improve overall user experience, leading to higher levels of satisfaction and loyalty. A poor UX, on the other hand, can drive your customers away and damage your reputation. What is UX? UX refers to the overall … View this post