Video is a great way of promoting your brand or product in just a few minutes. It is known that rich media including video is favoured by search engines.
Using video content can also increase customer engagement and increase traffic to your website. Creating an impact with video is much easier than with text alone.
Video marketing can easily be used to educate, entertain, inspire or increase brand awareness. A number of studies have shown that over 90% of consumers find videos helpful when making purchases.
Why use video as part of your marketing strategy?
Increase Customer Conversion
Not decided whether to use video yet, then this should change your mind! Using video content can increase your customer’s conversion rate by 80%.
Easily convey your message
Over 65% of viewers watch more than three quarters of a video and a well-made video or animation can say what 1000 words can in 1 minute.
Improve email click rate
Even adding the word ‘video’ into your email marketing header can significantly increase the amount of times your email is opened. If you add links through to a video this can easily increase the click through rate by double.
Improved SEO
Adding video content to your website will improve your Google page ranking. I have recently been running some keyword analysis for a customer and found that 8 out of the top 10 search results on Google had video content on the landing page.
Grab customers attention
The average website visit is less than 50 seconds when not using video content. This is increased significantly to over 5 minutes for sites using video. Video not only grabs customers’ attention but makes them more likely to explore other content on your site.
How can GetCrisp help your business to create outstanding video content?
GetCrisp can help you to create professional videos for your business. We have worked alongside many telecoms companies to create videos as part of their marketing strategies. As we have a background in the industry we are the perfect partner for your video products. We will support you throughout the entire process from pre-production to post-production.
We work with the client to build a meaningful structure to the video assisting with interview script, case study structure as well as support footage for location and cut away and product shots. We will work with the you to determine the best filming location and storyboard the video.
Using our professional equipment (including 4k and 360° video cameras, full lighting rigs, drones, gimbals and large rigs for sweeping exterior shots) our professional videography team will capture beautiful footage ready for editing.
In the editing suite our experts can create a video that fits any brief. We will add high-quality music, text and effects to produce the highest-quality product. We can even add in animation elements or create a full animated video if required.