Key points Marketing content has to be relatable. Create a buyer persona to target. Don’t just base everything on demographics. In B2B, industry-specific content can work. Pain points are the metric that matters! When you’re creating marketing content, you need to know your audience. That much is obvious. But what do you actually need to … View this post
B2B brands have quickly had to get used to marketing. Nowadays, customers do much more detailed research before buying, and will always looks at your online presence. This means that B2B sales teams can’t rely on the strength of their service offering and word of mouth alone. Marketing is essential. Once you’ve zoned in on … View this post
More and more businesses are benefiting from video marketing. Are you? In the last five years, video marketing has exploded in popularity as businesses seek new ways to reach customers. It’s a great tool for every stage in the customer journey. You can raise awareness, boost engagement, create leads and more. What you need is … View this post
When creating a marketing strategy for your business, sometimes it can be difficult to know where to start. At GetCrisp we’ve worked alongside many businesses on their B2B marketing, covering everything from traditional forms of marketing to social media, PayPerClick Campaigns, video case studies and digital advertising. After years of experience and research, we’ve found … View this post
We’re thrilled to announce that we have made the final shortlist at the 2021 CRN Sales & Marketing Awards! We’re nominated for the Best Channel Marketing Agency 2021. The CRN Sales & Marketing awards are designed to shed light and reward the teams and individuals who help shape the UK’s IT and telecoms industries. For … View this post
When industry awards are taking place, have you ever thought… “I wish we’d put an entry in” or “wow, they won?? We were so much better!”. The amount of time and effort it takes to create a submission for these awards that properly represents your team can be a real barrier to entry. We know … View this post
Everything is on the internet these days. Gone are the days when people would search for a business in a local phone book or the Friday Ad. The internet has given people access to so much information that you must make a lot of noise to get noticed. If you’ll allow me to labour the … View this post
The first websites as we know them today were launched in the early 1990s, shortly after Sir Tim Berners-Lee invented HTTP and HTML. The design of sites has evolved hugely since then thanks to advances in technology. In this blog post we’ll take you through the 5 main eras of web design. 1990-1994 – … View this post
Video is a great way of promoting your brand or product in just a few minutes. It is known that rich media including video is favoured by search engines. Using video content can also increase customer engagement and increase traffic to your website. Creating an impact with video is much easier than with text alone. … View this post
GetCrisp specialise in digital marketing and web design for the telecoms and technology industry. Our team has over 15 years of experience of working in the telecoms and technology sector. This makes us the perfect digital marketing partner for businesses working in this industry. “It has been great working with GetCrisp. Their knowledge of the … View this post