Threads burst onto the scene in July 2023. Meta’s answer to X (the platform formerly known as Twitter), they promised huge expansion with their eyes firmly set on Elon Musk’s crown. It was good timing for Meta, as at the time, Twitter was steeped in controversy. From introducing paid membership to limiting views per user, … View this post
It’s on your to-do list. But you keep putting it off: content creation. Successful B2B content can really drive business success and brand image. But if you aren’t doing it strategically, you could be missing out on a big slice of this very effective marketing pie. We’ve put our heads together and crafted five top … View this post
We’ve come to the final part in our series looking at the major social media platforms for B2B marketing. We’ve covered the most popular platforms in depth. Instagram, Twitter, TikTok, LinkedIn and Facebook got an article each. This final post is a snappier look at four other platforms. Think of it as the best of … View this post
In our series of articles looking at social media and its use for B2B marketing, we have already explored Instagram, LinkedIn, Twitter and TikTok. Next up is Facebook, should you be using it for B2B marketing? Facebook is a global giant, coming in with over 2.9 billion active users every month[ref1] . As I’m sure you … View this post
Up next, as part of our series on B2B marketing and social media, we are diving into Twitter. Twitter’s been in the news a lot since the controversial takeover by Elon Musk. Are companies steering clear? Is it more of a B2C space than B2B anyway? That’s what we’re exploring today. A brief overview of … View this post